BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 309	1.5%	33.3%	-0.7	817 200	2.1%	72.5%	-0.4	3.6%
MoM	5 339	-3.4%	33.6%	-0.5	3 190 070	-4.2%	72.0%	-0.5	-2.0%
YTD	69 777	-31.5%	40.3%	-12.5	37 423 217	-21.6%	75.5%	-6	-10.1%
MAT	74 344	-30.5%	40.6%	-11.8	39 430 062	-21.0%	75.5%	-5.6	-10.3%
KAPSIKAM
WoW	21 839	2.0%	3.2%	0.1	12 563 537	2.3%	4.4%	0.1	-1.1%
MoM	84 850	6.4%	2.8%	0.3	47 651 855	10.0%	3.8%	0.5	-4.3%
YTD	806 268	-17.8%	2.4%	-0.4	373 308 931	-6.8%	2.8%	-0.1	-3.4%
MAT	870 279	-17.3%	2.4%	-0.4	398 068 334	-7.4%	2.8%	-0.2	-3.4%
MILDRONATE
WoW	51 197	-2.4%	13.1%	-0.1	46 534 001	-0.9%	16.0%	-0.1	-0.3%
MoM	232 044	-1.6%	13.0%	0.4	203 757 493	1.7%	15.7%	0.8	-3.3%
YTD	2 692 475	-36.2%	9.9%	-3.3	2 059 996 958	-20.1%	11.6%	-2.3	-14.8%
MAT	2 874 937	-36.0%	9.9%	-3.3	2 186 340 361	-18.6%	11.6%	-2.1	-14.6%
SULFARGIN
WoW	2 242	-6.0%	0.6%	0	1 473 374	-5.0%	1.0%	-0.1	-2.4%
MoM	9 901	4.2%	0.6%	0	6 308 387	7.4%	1.0%	0.1	-2.3%
YTD	121 033	-11.7%	0.7%	-0.1	68 015 832	-4.9%	1.0%	-0.1	1.4%
MAT	127 629	-14.7%	0.7%	-0.1	71 657 350	-7.5%	1.0%	-0.1	1.2%
VIPROSAL
WoW	16 277	-5.9%	2.3%	-0.1	8 065 329	-3.2%	2.7%	-0.1	-1.4%
MoM	74 158	-3.2%	2.3%	0	33 491 246	7.2%	2.5%	0.3	-4.1%
YTD	761 746	-30.0%	2.1%	-0.8	290 111 434	-33.7%	2.1%	-1	-4.4%
MAT	810 870	-31.3%	2.2%	-0.8	308 436 304	-35.0%	2.1%	-1	-4.5%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	69 777	-31.5%	40.3%	-12.5	37 423 217	-21.6%	75.5%	-6	-10.1%
KAPSIKAM	806 268	-17.8%	2.4%	-0.4	373 308 931	-6.8%	2.8%	-0.1	-3.4%
MILDRONATE	2 692 475	-36.2%	9.9%	-3.3	2 059 996 958	-20.1%	11.6%	-2.3	-14.8%
SULFARGIN	121 033	-11.7%	0.7%	-0.1	68 015 832	-4.9%	1.0%	-0.1	1.4%
VIPROSAL	761 746	-30.0%	2.1%	-0.8	290 111 434	-33.7%	2.1%	-1	-4.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	74 344	-30.5%	40.6%	-11.8	39 430 062	-21.0%	75.5%	-5.6	-10.3%
KAPSIKAM	870 279	-17.3%	2.4%	-0.4	398 068 334	-7.4%	2.8%	-0.2	-3.4%
MILDRONATE	2 874 937	-36.0%	9.9%	-3.3	2 186 340 361	-18.6%	11.6%	-2.1	-14.6%
SULFARGIN	127 629	-14.7%	0.7%	-0.1	71 657 350	-7.5%	1.0%	-0.1	1.2%
VIPROSAL	810 870	-31.3%	2.2%	-0.8	308 436 304	-35.0%	2.1%	-1	-4.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 309	1.5%	33.3%	-0.7	817 200	2.1%	72.5%	-0.4	3.6%
KAPSIKAM	21 839	2.0%	3.2%	0.1	12 563 537	2.3%	4.4%	0.1	-1.1%
MILDRONATE	51 197	-2.4%	13.1%	-0.1	46 534 001	-0.9%	16.0%	-0.1	-0.3%
SULFARGIN	2 242	-6.0%	0.6%	0	1 473 374	-5.0%	1.0%	-0.1	-2.4%
VIPROSAL	16 277	-5.9%	2.3%	-0.1	8 065 329	-3.2%	2.7%	-0.1	-1.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 339	-3.4%	33.6%	-0.5	3 190 070	-4.2%	72.0%	-0.5	-2.0%
KAPSIKAM	84 850	6.4%	2.8%	0.3	47 651 855	10.0%	3.8%	0.5	-4.3%
MILDRONATE	232 044	-1.6%	13.0%	0.4	203 757 493	1.7%	15.7%	0.8	-3.3%
SULFARGIN	9 901	4.2%	0.6%	0	6 308 387	7.4%	1.0%	0.1	-2.3%
VIPROSAL	74 158	-3.2%	2.3%	0	33 491 246	7.2%	2.5%	0.3	-4.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца